ACRONYM'S 2020 Playbook

Learnings + 🔥 hot takes from our 2020 playbook.

In 2020, ACRONYM + PACRONYM ran some of the largest, most sophisticated digital advertising programs in the country. From persuading voters, targeting non-traditional audiences, pioneering experimental tactics + measurement frameworks, our team pushed the boundaries of digital innovation in politics. Below you’ll find case studies, blog posts, and other insights that our team learned.

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Case Studies 📊

Click on the case studies below to explore key learnings from our 2020 programs.

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FWIW 2020 DEBRIEF 💻

After the 2020 elections ended, we took stock of our programs and what we learned from them. We shared what we found in a comprehensive multi-panel event. ICYMI, get caught up:

When keeping up with Congress has to compete with Keeping Up with the Kardashians for attention, moving people to action requires more than a few talking head videos. In the 2020 cycle, we built narratives that took voters on a journey to the ballot box.

The impact of misinformation online was seen worldwide with the storming of the capitol earlier this month - one of the darkest days in American political history. Simply responding to false information will not suffice.

POC are underrepresented in our Democracy, this is not an accident - but it doesn't have to stay this way. ACRONYM tackled this problem in 2020 with Expand the Electorate, join this panel to hear about what we did and why it matters for the future of politics in America.

The traditional modeling from voter rolls and past behavior leaves out millions of potential voters every election. In 2020 ACRONYM redefined this audience, and identified people most likely to be persuaded by the ads running in our program.

2020 taught us it is long past time that we stop seeing Facebook and Twitter as the only digital strategies in politics. We have the tools to reach voters in new ways, but the window for persuasion is short.

Political funders and party stakeholders often look for safe bets, sure things and provable theories to invest in. But politics is at its best when candidates and teams can take risks and break from tradition - and given the rapid pace of innovation in media and technology today, campaigns no longer have the luxury of relying on broken conventional wisdom to win.